paidContent.org - The Economics of Content

Outside.in is looking for a talented individual to join the team and coordinate outside.in’s market-facing marketing activities.

The role requires a truly talented individual who can balance both “Marketing as Art” and “Marketing as Science” responsibilities, including:

• Defining and maintaining all aspects of outside.in’s external positioning
• Establish outside.in as the thought leader in the local online space
• Creating metrics-driven online customer acquisition programs
• Driving adoption and increased usage of core products within our installed user base
• Being the internal “voice of our customers” – always asking “what does this mean for our users or partners”

The successful candidate will be zealous about always finding the right word, a passion for metrics and how they inform a business and a love for working in a fast-paced collaborative environment. The individual should have a proven track record of running corporate marketing in this, or a related, online space.

• Minimum of 5 years experience in online marketing
• Demonstrated success positioning products and driving key metrics
• Strong analytical skills and a facility in Excel or equivalent
• Proven ability to influence cross-functional teams without formal authority
• Must be New York City based and love the idea of working in the coolest part of Brooklyn

Outside.in is the web’s leading provider of hyperlocal news and information. Combining the excitement of a start-up company with the security of an extensive network of venture financing, the company is growing rapidly and looking for individuals who are not afraid to make themselves heard. Outside.in is backed by Union Square Ventures and Milestone Ventures, as well as Marc Andreessen, Esther Dyson and other top-tier angels.